“Today’s marketers understand the importance of one-to-one conversations with their customers. Marketers want to use more content marketing tactics, social media platforms, and most importantly relevant messaging”, said Danny Clarke, Managing Director, Howard Hunt.
As the largest producer of direct mail in the UK, Howard Hunt Group has built a name for itself for quality and efficiency. The high volume of output has meant the company has always invested heavily in technology – increasingly digital - to remain innovative and continuously improve quality to retain its leadership position. Over the years, demand for digital print has grown in popularity due to a significant return on investment customers are seeing. Now, with new technology emerging, onboarding the HP T420 HD is the natural next step and one that complements the company’s existing suite of equipment. HP’s PageWide T240 HD has a print width of up to 521mm, printing at speeds up to 152m/min – contributing to a maximum duty cycle of 58 million A4 pages per month. “In the current economic climate much of our customer base are cost-conscious organizations that need to focus on their causes, not spending too much on marketing but achieving the same if not better results. In an effort to assist them in improving results in a cost-effective manner we are investing in state-of-the-art inkjet technology”, said Danny Clarke. “We have seen our customers data quality improve considerably over the last 5-10 years.”
Deploying the new technology will bring the team at Howard Hunt a host of benefits. They will be able to enhance the value of direct mail while reducing costs for volume printing, transition to a ‘white paper’ solution and produce a more micro-segmented, personalised and, ultimately, effective product.
“We believe the purchase of a high-speed, continuous-feed inkjet press will be transformational in direct mail printing operations and complement our state-of-the-art printing division,” said Danny Clarke. “The investment enables us to continue to embody our core values whilst simultaneously pushing the company in new directions that align us with what the customer wants. This investment in Howard Hunt’s print technology will be fundamental to our future growth and success.”
Joshua Konynenburg,, HP Inc. PWP and Indigo Sales, said, “I am very excited to be working with Howard Hunt to help them to meet their business aspirations and exceed their customers’ expectations by delivering high quality and dynamic printed marketing solutions.”
For further information on Howard Hunt, please visit www.howardhunt.com.