Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced that it will reveal the results of its recently launched World of Wallcovering Challenge during the Specialty Graphic Imaging Association’s 2018 (SGIA) Expo (October 18 – 20, 2018) at booth #2037. The World of Wallcovering Challenge was an experience that allowed Canon customers around the world to test the color-matching capabilities and color consistency when printing wallcoverings on the Océ Colorado 1640 wide format printer.
From envelopes, labels and tickets to photo paper, advertising displays and wallpapers, you must have come across us before, as digital print media define our everyday life.
The retail market has undergone tremendous change and will continue to evolve as technology assumes a larger role in our lives. The list of retailers who have closed their doors in recent days is long, but according to KPMG, a marketing analysis firm—90% of all retail will still be done in physical stores in 2019.* The challenge of the new brick-and-mortar store will be to combine technology and personalized services to create a surprising, relatable and interesting shopping experience designed to delight.
For the first time ever, visitors to Maison & Objet (M&O), will be able to see first-hand how they can create high-quality wallcoverings using digital print technology.